Below’s a step-by-step guide on how to use the new AI toolkit to analyze your AI visibility and find strategic opportunities. It shows how LLMs feature your brand vs competitors and provides instant tips. The data gets updated every week.

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Step 1: Go to Semrush AI toolkit

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Step 2: Enter your domain

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Step 2: Choose your preferred LLM

→ Select from ChatGPT, SearchGPT, Perplexity, or Gemini (more AI platforms will be added soon!) → Each LLM may provide slightly different visibility data - run audits for all three to get a comprehensive overview.

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Step 3: Analyze your dashboard

Focus on these key metrics:

→ Market share (How often your brand is mentioned across AI platforms)

→ Overall sentiment (Positive, neutral, or negative perception of your brand)

→ Consumer engagement (How actively users interact with your brand)

Then, explore the core strategic priorities identified by the tool’s AI.

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Step 4: Dive into specific insights

Use the AI Toolkit’s reports for deeper analysis:

• Business landscape → See how your brand stacks up against competitors.

• Brand & marketing → Track mentions, sentiment, and key selling points.

• Audience & content → Find opportunities to target specific user intents. </aside>